Photographer: Joy Ewell Joy Ewell uses a variety of portrait lighting techniques to capture the specialty of a common day item such as a Coca-Cola Can. Joy Ewell takes a every day Coca-Cola can and turns it into fine art by using a front lighting technique that creates a reflection on the top silver edge while making the red can appear to have a matte finish everywhere else creating a stark contrast, this selective reflection makes this can appear special because this lighting only occurs in a studio lighting scenario. Additionally, the composition of this photo with the black background being a stark black makes the red can a focal point that draws out the uniqueness of this photo. This photo of Joy Ewell's would not be as significant if Coca-Cola wasn't a cultural zeitgeist this is because without the notoriety of the Coca-Cola can's design this photo could be perceives as just a photo of trash but instead because Coca-Cola has such cultural a prominence behind its design it is perceived as capturing an artistic moment. Overall, Joy Ewell's photo Coca-Cola Red is a unique application of portrait technique to an inanimate object.
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PhotographerXavier Millan is a student at Bonita Vista High School. Archives
December 2020
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